Brief description of the product/ process/ service

Maurvay is a tech-driven platform that streamlines audience discovery for businesses, helping them connect with hard-to-reach respondents from diverse and underrepresented communities across India. The platform leverages a vast network, covering 16,000 pincodes and 6 lakh villages, to provide businesses access to respondents, including persons with disabilities (PWD), non-working women, retirees, farmers, and individuals from Tier 2, 3, and 4 cities. Key Features: Audience Reach: Offers access to a diverse pool of respondents, enabling businesses to discover niche and untapped markets. Tech-Driven Process: Simplifies audience discovery through an intuitive interface, making it easier for businesses to identify the right target groups. Community Empowerment: Provides income-generating opportunities to PWDs and other underrepresented groups through referrals and freelance partnerships. Market Coverage: With nationwide coverage, the platform ensures businesses can gather insights from both urban and rural regions. Maurvay focuses on making the audience discovery process efficient, enabling companies to access the right respondents without needing deep, data-driven research expertise.