Brief description of the product/ process/ service

1Fi is India's first mutual fund-backed checkout financing product (Loan Against Mutual Funds, or LAMF, delivered at the point of sale). At a merchant checkout, online or in-store, a customer can convert a purchase into affordable EMIs by digitally pledging mutual fund units instead of using a credit card or an unsecured loan. The end-to-end journey (KYC, portfolio fetch, lien marking on units via MFCentral with CAMS and KFintech, agreement e-signing, and disbursal directly to the merchant) is completed digitally in minutes. Loans are disbursed by our RBI-registered NBFC lending partner, with 1Fi acting as the Lending Service Provider and Technology Service Provider handling sourcing, technology, underwriting support, and servicing. Customers keep their investments intact and growing while accessing credit at rates far below unsecured alternatives.