Brief description of the product/ process/ service

Traditional breeding methods, currently used by Indian farmers, are obsolete, and it is based on random mating between bulls and buffalo. This is just based on the observation of farmers and animal breeders. This method has major drawbacks; one good animal might not produce good offspring with one animal but produce good offspring with another animal. To solve this issue, scientists have developed a genetic testing method which checks the compatibility between two animals before going for breeding. The major problem with the current genetic testing method is the high cost because we have to import this kit from outside. Our startup will provide a solution to the dairy industry to select a high genetic merit animal. This high genetic merit animal will produce higher milk during the lactation period. This high milk-producing animal will contribute to the farmer's income and help us attain our dear Prime Minister's goal of doubling farmers' income. Currently, only progressive farmers use this method for their animals before breeding which is approx—0.2% of total agricultural farmers. Our aim is to provide this facility at an affordable price to a significant population of farmers.