Brief description of the product/ process/ service

Estère is an Indian skincare brand launching with two products: a face serum and a sunscreen. Each has a hero ingredient at its core and is built on the Essential Bond, where the clinical active, the hero ingredient and the supporting ingredients work together as one formulation aimed at one skin concern. Formulations are finalised and are being manufactured with our contract manufacturing partner. Products will be sold on the Estère website, where we control the brand experience and the customer relationship, and on marketplaces such as Nykaa, Tira and Amazon, to reach shoppers already looking for skincare. Marketing focuses on awareness, telling each product through the story of its hero ingredient.