Brief description of the product/ process/ service

Tradsnack Agro Private Limited is a women-led FMCG startup that creates healthy, clean-label snacks and beverages based on India's traditional recipes. The company's products are made with pure desi ghee, cold-pressed oils, millets, jaggery, and fresh ingredients, and they contain zero preservatives. Product and Mission Tradsnack Agro operates under two brands: Laddoo King (for snacks) and Go-Kool Drinks (for beverages). Their mission is to combine authentic, time-tested recipes with modern wellness, while also empowering rural women by employing them in local production units. The company's approach involves: Healthy Products: Using high-quality, clean ingredients to produce homemade-like quality products. Technology Integration: Employing technology like ERP, CRM, and AI/QC systems for scaling, quality control, and ingredient traceability. Eco-Social Impact: Building an eco-conscious business by minimizing plastic, sourcing locally, and creating sustainable livelihoods for women artisans. Core Values & Uniqueness Tradsnack's core values are centered on purity & authenticity, conscious wellness, and transparency & innovation. Their unique selling proposition includes: Clean Ingredients: The company guarantees "No Maida, No Refined Sugar, No Palm Oil, No Additives, No Harmful Preservatives" in their products. Dual-Brand Strategy: Using two distinct brands to dominate both the snack and beverage markets. Subscription Model: Offering a subscription service to secure recurring revenue and increase customer lifetime value (LTV). Direct-to-Consumer (D2C) Community Building: Fostering a direct connection with customers to build brand loyalty and provide customer education.